Monday, September 03, 2007
Measuring trends: cells and landlines
The milestone is a natural consequence of two trends: a glacially slow decline since 2000 in the percentage of households with landlines, and a steep rise in the number of households with cellphones. Mediamark said 84.5 percent of households now have landlines, and 86.2 percent have at least one cellphone. The data was collected through in-home surveys at roughly 13,000 homes across the country.
Andy Arthur, the study’s author and an analyst with Mediamark, said the number of households with landlines would probably continue to decrease. “But there’s an older group,” he added, “that will never give up landlines, and will never accept the new technology.”