Thursday, March 29, 2007
Happy Nutella Day
Nutella is the brand name of a hazelnut-based sweet spread created by the Italian company Ferrero.
"Pasta Gianduja" was a solid block (not a spread) of goodness created by Pietro Ferrero, Nutella founder, in the 1940's. The main chocolate-like flavoring ingredient, hazelnut, is a typical product of the Langhe, the area of Piedmont where the Ferrero family originates (Pietro had its patisserie in Alba, Province of Cuneo). These products were all preparations of gianduja, a chocolate and hazelnut blend developed in Italy after excessive taxes on cocoa beans hindered the diffusion of conventional chocolate.